With a focus on Facebook best-practices from a leadership point of view, social media legal liabilities tied to employee policy manuals, buying Facebook advertising and strategies for Facebook content management…below is a recent webcast you will enjoy.
CEO Webcast Series – Driving Revenue With Facebook From A Leadership Perspective
http://www.multifamilybiz.com/WebcastArchive/44/Driving_Revenue_With_Facebook_From_A_Leadership_Perspective
This webcast includes 60 minutes of a captivating and informative discussion on how to leverage the power of Facebook marketing and advertising as you are guiding those on your team as their leader. This lively discussion focuses on how to utilize Facebook as an extension of your marketing team to gain more new leases and retain your current rental residents.
Webcast Discussion Highlights
A. What are property management industry best practices for using Facebook from a leadership point of view?
B. How can you avoid social media legal liabilities for your property management company related to activities on Facebook and other forms of social media/marketing?
C. What is the proper content to post on Facebook for the rental communities you own/manage? What are your internal policies for how those on your team handle negative comments made on apartment rating/review websites?
D. Is buying advertising really the key for getting valuable “Likes” on Facebook? What is the ROI for this kind of ad-buying on Facebook?
E. How does your company marketing on Facebook drive prospects to sign new leases?
To read more about employee policy manuals—and best-practices about policies on the use of Facebook and other social media/marketing websites during the work/business day, surf the url below:
http://www.powerhour.com/propertymanagement/employeepolicymanuals.html
To learn more about this topic and to read the news, trends and ideas being shared by property management leaders…join the discussion threads below~with 215+ posts.
Industry Knowledge, Employee Policy & Procedure Manuals
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=92109778&gid=36805&goback=%2Egmp_36805%2Egde_36805_member_92127912&trk=NUS_DISC_Q-ttle
Industry Knowledge, Apartment Rating/Review Websites
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=76827800&gid=36805&goback=%2Egmp_36805
Industry Knowledge, Social Media
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=92127599&gid=36805&goback=%2Egmp_36805%2Egde_36805_member_92127912&trk=NUS_DISC_Q-ttle
To read more about social media/marketing strategies + reputation management from a leadership point-of-view and industry best-practices, surf the url below:
http://www.powerhour.com/propertymanagement/socialmedialeadership.html
Surf the url below for our CEO Series of free property management educational webcasts related to industry products, services and emerging trends & technology,
http://powerhour.com/propertymanagement/thoughtleadership.html
To see the master list of all Industry Knowledge discussions within this LinkedIn group and all 19 of our PM LinkedIn groups for you to join, you will find them on the url below:
http://powerhour.com/propertymanagement/linkedingroups.html
Your LinkedIn group owner/moderator
Patricia McLoughlin
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For the list of the Best 103 Property Management Industry Knowledge discussions with 12,110+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik
===>>>The fastest way to raise your success within our LinkedIn group is to make a post on one of the discussion threads on the url above—that will be seen by 25,550,000+PM leaders over the next 365 days~
Based on group size…we’re #202 of 1,732,590 worldwide LinkedIn groups with 70,000+ members who are part of our 19 LinkedIn groups.
