With a focus on providing WiFi as a resident amenity plus giving you and your PM leasing/sales teams a unique competitive advantage… below is a recent property management webcast I hope you will enjoy.
CEO Webcast Series – Multifamily WiFi Access…What Is Your USP?
This webcast includes 60 minutes of a captivating & informative discussion focused on how apartment communities and leading property management companies are using WiFi to increase their competitive advantage and their Unique Selling Proposition (USP). This informative discussion takes you through an explanation of USP, shares examples of how to best leverage your current USP and then a case study example of how WiFi is rapidly becoming the most requested amenity by apartment residents.
Webcast Discussion Highlights
A. As the leader of your property management team what is defined as a Unique Selling Proposition (USP)? How does USP impact the occupancy of the apartment buildings you own or manage? How does USP impact your ability to increase rents for new residents and maintain your current residents?
B. Why is industry research telling us that apartment wireless is the #1 amenity that residents are asking for? What does the research say about 64% of students being willing to move out of a community entirely based on WiFi access and bandwidth?
C. What is your USP for amenities like swimming pools, fitness center and business centers? How do these amenities compare to the USP of a high quality WiFi system?
D. As the leader of your property management team—can your IT or tech team set-up WiFi internally? What are the pitfalls? What are the security liabilities and how does the FCC CALEA Law factor in? What kind of tech support does WiFi require from those on your property management team?
E. From a marketing perspective, how does your USP tie into your best resident amenities? How can you use leverage your USP in the marketing and branding of the apartment communities that you own or manage?
To learn more about this topic and to read the news, trends and ideas being shared by PM leaders…join the discussion threads below~with 55+ posts.
Industry Knowledge, WiFi As Resident Amenity
http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=70103587&qid=df9b8885-63c3-4e3b-9878-b765c359f423&goback=%2Egna_36805
Industry Knowledge, Telecommunications [Cable/Telephone/Internet]
http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=73534899&qid=efbe3cc0-f1d7-48c3-9b74-80cd4e3b5f44&goback=%2Egmp_36805%2Egna_36805
Surf the url below for our CEO Series of free property management educational webcasts related to industry products, services and emerging trends & technology,
http://powerhour.com/propertymanagement/thoughtleadership.html
To see the master list of all Industry Knowledge discussions within this LinkedIn group and all 9 of our property management LinkedIn groups for you to join, you will find them on the url below:
http://powerhour.com/propertymanagement/linkedingroups.html
Your LinkedIn group owner/moderator
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For the list of the Best 102 Property Management Industry Knowledge discussions, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik
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Posted by Patricia McLoughlin
