For this week, let’s focus on advertising opportunities/revenue and ancillary income.

#1. Are you and your property management team offering advertising opportunities for local businesses to gain advertising exposure to your rental housing residents? What are your best practices tied to ad contract lengths, terms and pricing?

#2. Related to the results/impact of the advertising being done by local businesses…how do your rental housing residents respond? Are the ads helping your local businesses gain new customers/clients/revenues?

#3. Do you have any suggestions/tips when speaking with local businesses about the kind of advertising exposure/opportunities you can offer? Do you offer website, E-newsletter plus site advertising options?

Related to the points/questions above…what post, question and/or observation might you add to the discussion threads below—as an industry leader?

Industry Knowledge, Ancillary Income
http://www.linkedin.com/groupItem?type=member&qid=feefa48f-324e-44a8-86ce-d67f5126a275&goback=.gna_36805&item=273812772&gid=36805&view=

Surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the list of the Best 105 Property Management Industry Knowledge discussions with 13,500+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

For 5 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

From the audio course, 40 Pre-Meeting Questions
[http://powerhour.com/propertymanagement/booksandcourses ] let’s focus on the most important questions to ask *before* agreeing to a meeting with those who want to hire/engage your property management services, focused on HOAs.

Some questions to consider—regarding HOA ownership:

#1. How is your HOA currently being managed today?

#2. In what year did your HOA charter begin? Tell me about any special assessments.

~ ~ ~ ~

The formula for Pre-Meeting Questions is this…

The right questions + smart pre-meeting prep = adding lots more HOAs to your property management portfolio

~ ~ ~ ~

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the list of the Best 105 Property Management Industry Knowledge discussions with 13,500+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

For 5 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

1. With lease break-up fees…what are your company policies and procedures? Have you made any changes to your lease break-up fees this year? What are you plans for late fees going into 2014?

#2. In your market—how are your direct/local competing properties handling their lease break-up fees? What kind of feedback are you hearing from your renters about these fees?

#3. What kind of training do you give to those on your property management team about how you want them to handle their lease break-up fees? Do you give them some room to negotiate onsite when they are working with their residents?

Related to the points/questions above…what post, question and/or observation might you add to the discussion threads below—as an industry leader?

Industry Knowledge, Ancillary Income
http://www.linkedin.com/groupItem?type=member&qid=feefa48f-324e-44a8-86ce-d67f5126a275&goback=.gna_36805&item=273812772&gid=36805&view=

Industry Knowledge, Employee Policy & Procedure Manuals
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&discussionID=92109778&gid=36805&goback=%2Egmp_36805%2Egde_36805_member_92127912&trk=NUS_DISC_Q-ttle

Surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the list of the Best 105 Property Management Industry Knowledge discussions with 13,500+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

For 5 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

I would like to invite you to join a free thought-leadership PowerHour webcast on Thursday, January 16th at 3:00 p.m. Eastern/New York time—with a focus on How To Read A Rent Roll—Chapter 3.

This is our 214th industry educational webcast since 1995.

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

This lively discussion will focus on Chapter 3 from the book, How To Read a Rent Roll. This LIVE, fast-paced free PowerHour webcast, focuses on chapter 3 of John’s latest book about how to analyze and control your rental income structure to optimize revenue when managing or purchasing multifamily communities.

We will be covering Chapter 3 so please read pages 45-54 prior to the webcast. To purchase the book on Amazon, please surf here: http://www.amazon.com/How-To-Read-Rent-Roll/dp/0985002735/ref=sr_1_1?ie=UTF8&qid=1380562187&sr=8-1 .

During this webcast we will be discussing the points below plus fielding your specific questions:

#1. What is Revenue?

#2. Revenue Recognition

#3. Collected vs. Contractual Rental Revenue

#4. Collected Rental Revenue – Magic Number #1

#5. Net Operating Income – Magic Number #2

#6. Appraisals

#7. Property Management

Registration Information
==================

When: Thursday, January 16th

Please note, the above PowerHour webcast starts at 3:00 p.m. Eastern/New York/Toronto time, which is

.2:00 p.m. Central/Dallas/Winnipeg time
.1:00 p.m. Mountain/Denver/Calgary time
.12:00 p.m. Pacific/San Francisco/Vancouver time

Fee: No charge

To register, please complete the form that is on the right hand side of the page, on the url below:
http://powerhour.com/propertymanagement/booksandcourses

A special thanks to industry leader and book author, John Wilhoit Jr. and we encourage you to surf his websites below:

His book, How To Read A Rent Roll, http://www.rentrolltriangle.com

His virtual book tour for How To Read A Rent Roll, http://www.rentrolltriangle.com <<== Check the box on the right hand side of the page to join a free live monthly Open-Mic conference call with John to review one new chapter of his book a month.

His live weekly property management leadership academy, http://powerhourleadershipacademy.com/pm

His audio courses, http://www.multifamilyinsight.com/books/index.html

His flagship website, http://multifamilyinsight.com

His weekly blog, http://multifamilyinsight.net

===

Register for 15-point audio course about Ancillary Income, http://www.powerhour.com/propertymanagement/ancillaryincome

For 5 property management audio courses and 3 books–surf here, http://powerhour.com/propertymanagement/booksandcourses

Surf the url below, to see the most recent topics being covered during our live weekly PowerHour Leadership Academy [http://powerhourleadershipacademy.com/pm ]—specifically for property management leaders who want to grow revenue, add new clients and reduce expenses, with 191+ comments:

http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=216299206&qid=1a5179a3-528a-4155-b748-22227c15bd65&trk=group_featured_list-0-b-ttl&goback=%2Egsm_36805_1_*2_*2_*2_lna_PENDING_*2%2Egmp_36805%2Egfl_36805

For this week, let’s focus on submetering/RUB contracts and ancillary income.

#1. How are you and your property management team navigating your company-wide submetering/RUB contracts? What are your best practices tied to contract lengths, terms and clauses?

#2. Related to submetering/RUBs as a company-wide resident service…how do your rental housing residents respond? What impact has it had on utility usage?

#3. Do you have any suggestions/tips when converting to a submetering/RUB service? Which submetering/RUB vendors are you most impressed with?

Related to the points/questions above…what post, question and/or observation might you add to the discussion threads below—as an industry leader?

Industry Knowledge, Ancillary Income
http://www.linkedin.com/groupItem?type=member&qid=feefa48f-324e-44a8-86ce-d67f5126a275&goback=.gna_36805&item=273812772&gid=36805&view=

Industry Knowledge, Submetering & RUBS
http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=68850283&qid=90d3a32b-9351-4722-a28d-79937131981b&goback=.gna_36805

Surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the list of the Best 105 Property Management Industry Knowledge discussions with 13,500+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

For 5 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

For a recent leadership webcast on the steps to grow your property management business plus add/gain new clients through your business development efforts…below is a recent webcast you will enjoy.

CEO Webcast Series – Powerful Strategies For New Business Development Growth

This webcast includes 60 minutes of a captivating and informative discussion on how to grow and expand your property management business in today’s competitive market and brings to focus how you can be a game changer in our industry. This lively discussion takes you through the steps you need to take to prepare yourself to gain new property management clients by making powerful presentations, incorporating SPIN and leveraging smart social media networking strategies.

Webcast Discussion Highlights

A. Business development: a passion, a focus, a dashboard, a powerful presentation, and SPIN…it all matters!

B. How do passion, focus, a dashboard and SPIN come into play when focused on new business development?

C. What are the key components to creating a powerful presentation when meeting with prospective new clients?

D. Where to give…and what will you get—from your social media marketing efforts to reach prospective new clients?

E. How can you use social proof, industry expertise and knowledge to drive new revenue for your company?

With a focus on the steps for growing your property management business—come join our live weekly PowerHour Leadership Academy specifically focused on property management G.R.A.C.E. [Grow Revenue & Control Expenses], http://powerhourleadershipacademy.com/pm

For audio courses focused on new business development and making powerful property management presentations–surf here,
http://powerhour.com/propertymanagement/booksandcourses

Surf the url below for our CEO Series of free property management educational webcasts related to industry products, services and emerging trends & technology,
http://powerhour.com/propertymanagement/thoughtleadership.html

To see the master list of all Industry Knowledge discussions within this group and all 19 of our PM groups to join, surf below:
http://powerhour.com/propertymanagement/linkedingroups.html

Your LinkedIn group owner/moderator
Doris Schweppe
======

For the Best 105 Property Management Industry Knowledge discussions with 13,500+ posts already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

===>>>The fastest way to raise your success within our group is to make a post on one of the discussion threads on the url above—that will be seen by 29,200,000+ PM leaders over the next 365 days~

Based on group size…we’re #197 of 1,859,573 worldwide groups with 80,000+ members who are part of our 19 groups.

For 5 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

We are proud to share the interview below.
Property Management Ancillary Income 15-Point Audio Course Launched by PowerHour

What are you and your property management team doing to drive/add extra monthly revenue from your rental housing residents? Is it working…as planned?

To spark your thinking, surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

The formula for Ancillary Income is this…

More monthly revenue generated + higher resident retention = less resident turnover and more monthly profitability

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the list of the Best 105 Property Management Industry Knowledge discussions with 13,500+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

For 5 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

With a focus on providing WiFi as a resident amenity plus giving you and your property management leasing/sales teams a unique competitive advantage…below is a recent webcast you will enjoy.

CEO Webcast Series – Multifamily WiFi Access…What Is Your USP?

This webcast includes 60 minutes of a captivating discussion focused on how apartment communities and leading PM companies are using WiFi to increase their competitive advantage and their Unique Selling Proposition (USP). This discussion takes you through an explanation of USP, shares examples of how to leverage your current USP and then a case study example of how WiFi is rapidly becoming the most requested amenity by apartment residents.

Webcast Discussion Highlights

A. As the leader of your PM team what is defined as a Unique Selling Proposition (USP)? How does USP impact the occupancy of the apartment buildings you own/manage? How does USP impact your ability to increase rents for new residents and maintain your current residents?

B. Why is industry research telling us that apartment wireless is the #1 amenity that residents are asking for? What does the research say about 64% of students being willing to move out of a community entirely based on WiFi access and bandwidth?

C. What is your USP for amenities like swimming pools, fitness center and business centers? How do these amenities compare to the USP of a high quality WiFi system?

D. As the leader of your PM team—can your IT or tech team set-up WiFi internally? What are the pitfalls? What are the security liabilities and how does the FCC CALEA Law factor in? What kind of tech support does WiFi require from those on your PM team?

E. From a marketing perspective, how does your USP tie into your best resident amenities? How can you leverage your USP in the marketing/branding of the apartment communities you own or manage?

To spark your thinking about providing WiFi as a resident amenity, surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

To learn more about this topic and to read the news, trends and ideas being shared by PM leaders…join the discussion threads below~with 105+ posts.

Industry Knowledge, WiFi As Resident Amenity
http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=70103587&qid=df9b8885-63c3-4e3b-9878-b765c359f423&goback=%2Egna_36805

Industry Knowledge, Telecommunications [Cable/Telephone/Internet]
http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=73534899&qid=efbe3cc0-f1d7-48c3-9b74-80cd4e3b5f44&goback=%2Egmp_36805%2Egna_36805

Surf the url below for our CEO Series of free property management educational webcasts related to industry products, services and emerging trends & technology,
http://powerhour.com/propertymanagement/thoughtleadership.html

To see the master list of all Industry Knowledge discussions within this group and all 19 of our PM groups to join, surf below:http://powerhour.com/propertymanagement/linkedingroups.html

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the Best 105 Property Management Industry Knowledge discussions with 13,005+ posts already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

===>>>The fastest way to raise your success within our group is to make a post on one of the discussion threads on the url above—that will be seen by 27,375,000+ PM leaders over the next 365 days~

Based on group size…we’re #201 of 1,809,961 worldwide groups with 75,000+ members who are part of our 19 groups.

For 2 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

For this week, let’s focus on telco [cable/telephone/Internet] contracts and ancillary income.

#1. How are you and your property management team navigating your company-wide telco contracts? What are your best practices tied to contract lengths, terms and clauses?

#2. Related to telco as a company-wide resident amenity…how do you bundle these services?

#3. Do you have any suggestions/tips for telco support and service/maintenance/repairs? Which telco vendors are you most impressed with?

Related to the points/questions above…what post, question and/or observation might you add to the discussion threads below—as an industry leader?

Industry Knowledge, Ancillary Income
http://www.linkedin.com/groupItem?type=member&qid=feefa48f-324e-44a8-86ce-d67f5126a275&goback=.gna_36805&item=273812772&gid=36805&view=

Industry Knowledge, Telecommunications [Cable/Telephone/Internet]
http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=73534899&qid=efbe3cc0-f1d7-48c3-9b74-80cd4e3b5f44&goback=%2Egmp_36805%2Egna_36805

Surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

For the list of the Best 105 Property Management Industry Knowledge discussions with 13,005+ posts/comments already made, surf here: http://www.powerhour.com/propertymanagement/linkedingroups.html#ik

For 2 property management audio courses, 3 books and live weekly leadership academy–surf here, http://powerhour.com/propertymanagement/booksandcourses

As a PM leader…helpful to hear examples of what “on permanent video” means? It’s a reminder of how closely those on your team…follow, watch and hear the things you say and remember the way you coach/lead them, yes? And the same thing happens when you communicate with your vendors/suppliers, PM clients and prospective new clients, right?

Feed-forward…not feed-back ==>> an important principle, right? During our PowerHour Open-Mic today, we asked each of you to make a list of your 3 most significant leadership strengths and weaknesses. From that list…which points will you incorporate the feed-forward model we shared with you?

As always—continue to guide those on your PM team with a focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses]…have fun…and compete ferociously!

Your Leadership Academy Coaches,
Ernest and John

I would like to invite you to join a free thought-leadership PowerHour webcast on Thursday, November 14th at 3:00 p.m. Eastern/New York time—with a focus on the book, How To Read A Rent Roll—Chapter 2.

This is our 213th industry educational webcast since 1995.

Your LinkedIn group owner/moderator
Patricia McLoughlin
=====

Come join a lively discussion that will focus on Chapter 2 from the book, How To Read a Rent Roll, written by John Wilhoit Jr. [http://www.linkedin.com/in/johnwilhoit ]

This LIVE, fast-paced free PowerHour webcast will focus on Chapter 2 of John’s latest book about how to analyze and control your rental income structure to optimize revenue when managing or purchasing multifamily rental housing.

We will be covering Chapter 2 so please read pages 27-36 prior to the webcast. To purchase John’s book on Amazon, please surf here: http://www.amazon.com/How-To-Read-Rent-Roll/dp/0985002735/ref=sr_1_1?ie=UTF8&qid=1380562187&sr=8-1 .

During this PowerHour webcast we will be discussing the points below plus fielding your specific questions:

#1. What is a Market? Why is it important to understand market dynamics?

#2. Submarkets – how do you define a submarket? What makes submarkets important?

#3. Market Rents – how do you find and qualify market rents?

#4. Gross Potential Rent (GPR) – what sets GPR apart from other rent measures?

#5. Comparable Properties – how do you identify comps?

#6. Demographics – what is included in identifying the demographic environment?

Registration Information
==================

When: Thursday, November 14th

Please note, the above PowerHour webcast starts at 3:00 p.m. Eastern/New York/Toronto time, which is

2:00 p.m. Central/Dallas/Winnipeg time
1:00 p.m. Mountain/Denver/Calgary time
12:00 p.m. Pacific/San Francisco/Vancouver time

Fee: No charge

To register, please complete the form that is on the right hand side of the page, on the url below:
http://powerhour.com/propertymanagement/booksandcourses

A special thanks to industry leader and book author, John Wilhoit Jr. and we encourage you to surf his websites below:

His book, How To Read A Rent Roll, http://www.rentrolltriangle.com

His virtual book tour for How To Read A Rent Roll, http://www.rentrolltriangle.com <<== Check the box on the right hand side of the page to join a free live monthly Open-Mic conference call with John, to review one new chapter of his book a month.

His live weekly property management leadership academy, http://powerhourleadershipacademy.com/pm

His audio courses, http://www.multifamilyinsight.com/books/index.html

His flagship website, http://multifamilyinsight.com

His weekly blog, http://multifamilyinsight.net

===

Register for 15-point audio course about Ancillary Income, http://www.powerhour.com/propertymanagement/ancillaryincome

For 2 property management audio courses and 3 books–surf here, http://powerhour.com/propertymanagement/booksandcourses

Surf the url below, to see the most recent topics being covered during our live weekly PowerHour Leadership Academy [http://powerhourleadershipacademy.com/pm ]—specifically for property management leaders who want to grow revenue, add new clients and reduce expenses, with 168+ comments:

http://www.linkedin.com/groupItem?view=&gid=36805&type=member&item=216299206&qid=1a5179a3-528a-4155-b748-22227c15bd65&trk=group_featured_list-0-b-ttl&goback=%2Egsm_36805_1_*2_*2_*2_lna_PENDING_*2%2Egmp_36805%2Egfl_36805

For our weekly PowerHour Leadership Academy members, on Tuesday, November 12th—we are going to be covering the key points below:

#1. FAQs = FAOs…let’s focus on this important part of your sales presentation. For this week—we share with you on the recording below, 13 specific points to include on your FAQ page. Your assignment for this week: come to our Tuesday Open-Mic with 5 of your own FAQ points—specific to your property management company and related services.

#2. What are the 15 most important areas to include in every presentation—when meeting with a prospective new client who wants to engage your property management services? For this week…we are going to cover #15.

#3. Bonus sales point…from the book, SmartMatch Alliances ==>> Please read the top of page 102.

Please listen to the audio leadership newsletter that is sent each Thursday~as prep.

We’re looking forward to seeing all of you on Tuesday—for our PowerHour Leadership Academy Open-Mic, with a continued focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses].

Your Leadership Academy Coaches,
Ernest and John

Of the 18 best ways to develop great new prospects for those in need of your property management services and to expand your successful business development success—which one/ones are your favorite? Which one/ones are you getting the best ROI from?

From our PowerHour Open-Mic today…how will you and those on your property management team implement some/many of the 30+ entertainment/entertaining ideas we shared?

As always—continue to guide those on your PM team with a focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses]…have fun…and compete ferociously!

Your Leadership Academy Coaches,
Ernest and John

For our weekly PowerHour Leadership Academy members, on Tuesday, October 29th—we are going to be covering the key points below:

#1. Step-by-step [see attached] what are the exact questions to ask *before* you meet with a prospective new client who wants to hire/engage your property management services.

We are going to discuss the 3 attached versions:

==>> One for single-family homes with 24 questions
==>> One for multifamily apartments with 30 questions
==>> One for HOA management with 40 questions.

#2. Let’s focus on two key points: the power of having/using these pre-meeting questions to close more new business and how to handle the questions not answered prior to your first in-person meeting.

#3. Bonus sales point…SmartMatch Alliances ==>> Please read page 101.

Please listen to the audio leadership newsletter that is sent each Thursday~as prep.

We’re looking forward to seeing all of you on Tuesday—for our PowerHour Leadership Academy Open-Mic, with a continued focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses].

Your Leadership Academy Coaches,
Ernest and John

During our PowerHour Open-Mic on Tuesday—we are reminded of the expectations that our property management clients have in the way we deliver our services to/for them. And no matter what our internal situation is with those on our PM team or specific external vendors/suppliers…our clients continue to expect 100% satisfaction for the PM services they are paying for, yes?

Team cross-training ==> Helpful to understand industry best-practices for impactful training, the use of training templates/checklists/scripts and how this model increases employee satisfaction/retention?

With your external vendors/suppliers—for example those who handle your HVAC repairs/maintenance…did our discussion today about cross-training clarify how to best develop these working relationships?

And at your executive level…please give serious thought to your own transition, your estate planning and how those on your PM team will handle your current work-load and responsibilities, ok?

Coming on October 29th…step-by-step, the exact questions to ask *before* you meet with a prospective new client. We are going to share 3 versions. One for single-family homes with 24 questions, one for multifamily apartments with 30 questions and one for HOA management with 40 questions.

As always—continue to guide those on your PM team with a focus on G.R.A.C.E. [Growing Revenue & Controlling Expenses]…have fun…and compete ferociously!

Your Leadership Academy Coaches,
Ernest and John