With a focus on providing WiFi as a resident amenity plus giving you and your property management leasing/sales teams a unique competitive advantage…below is a recent webcast you will enjoy.
CEO Webcast Series – Multifamily WiFi Access…What Is Your USP?
This webcast includes 60 minutes of a captivating discussion focused on how apartment communities and leading PM companies are using WiFi to increase their competitive advantage and their Unique Selling Proposition (USP). This discussion takes you through an explanation of USP, shares examples of how to leverage your current USP and then a case study example of how WiFi is rapidly becoming the most requested amenity by apartment residents.
Webcast Discussion Highlights
A. As the leader of your PM team what is defined as a Unique Selling Proposition (USP)? How does USP impact the occupancy of the apartment buildings you own/manage? How does USP impact your ability to increase rents for new residents and maintain your current residents?
B. Why is industry research telling us that apartment wireless is the #1 amenity that residents are asking for? What does the research say about 64% of students being willing to move out of a community entirely based on WiFi access and bandwidth?
C. What is your USP for amenities like swimming pools, fitness center and business centers? How do these amenities compare to the USP of a high quality WiFi system?
D. As the leader of your PM team—can your IT or tech team set-up WiFi internally? What are the pitfalls? What are the security liabilities and how does the FCC CALEA Law factor in? What kind of tech support does WiFi require from those on your PM team?
E. From a marketing perspective, how does your USP tie into your best resident amenities? How can you leverage your USP in the marketing/branding of the apartment communities you own or manage?
To spark your thinking about providing WiFi as a resident amenity, surf the url below for 15+ ways to create more ancillary income + join an upcoming webcast to learn more about industry best practices and fast-moving new trends/strategies, http://www.powerhour.com/propertymanagement/ancillaryincome
To learn more about this topic and to read the news, trends and ideas being shared by PM leaders…join the discussion threads below~with 105+ posts.
Industry Knowledge, WiFi As Resident Amenity
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Industry Knowledge, Telecommunications [Cable/Telephone/Internet]
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Surf the url below for our CEO Series of free property management educational webcasts related to industry products, services and emerging trends & technology,
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